About the brand

More than a gym. A family.

We built The Fitness Cartel around a simple idea: coaching should be personal, pricing should be honest, and the environment should feel like it belongs to you.

Sheldon and Jo Hill, owners of The Fitness Cartel

Built for people who want coaching without the noise

The Fitness Cartel is a private personal training gym with straightforward pricing and no long-term lock-in. The core offer is simple: show up, get coached properly, and pay for the sessions you choose.

The atmosphere is direct and motivating — not intimidating. Every session is built on genuine effort, coaching you can trust, and momentum that compounds over time.

Community-driven by design

Our members are not doing this alone. Coached sessions, familiar faces, and visible encouragement are built into every session.

"Our team of coaches is ready to guide, motivate, and make fitness feel good."

H

Honest model

No contracts, no hidden fees, and pay only for the sessions you choose. Clear pricing from the first conversation.

R

Results-first coaching

1-on-1 personal training, small group sessions, and high-energy classes — all structured to deliver consistent, measurable progress.

C

Supportive culture

A space where discipline and encouragement coexist. Coaches are direct, members are motivated, and no one feels out of place.

Want to meet the people behind the coaching?

Use the trainers page to meet the coaches and find the one whose style matches yours. Then start the conversation on WhatsApp.